Amazon’s 2020 toy catalogue features more than 500 toys across 91 pages. My role was conceptual direction, design, art direction, layout, and typography. I made a maze, too.

I worked alongside a collaborative team of creatives, including multiple photographers, designers, art directors, and a wonderful illustrator to help bring this book to life by art directing many of the product images featured throughout the book as well as some editorial images as well.

I created a style guide for how to photograph the single product images and art directed editorial images that were featured in the book. There were a total of 749 images created for the book, including 581 product images, 26 editorial images, and 142 vendor images.

I was also the lead designer & art director tasked with bringing to life the onsite retail version of the Holiday Wish Book. I art directed all photography and designed all onsite graphic placements for the gift guide.