Amazon’s Future Engineer is a program that provides science and technology education, scholarships and internships to underserved children. My role as lead designer on this project was to create a unique visual brand expression, including a logo, print and digital collateral, as well as other promotional assets.

I designed a unique library of coding icons to be used as graphic elements to express the Future Engineer brand. These graphic elements are used in a grid or in combination with photography to highlight learning and opportunity.

I created brand guidelines that outline how the visual expression system works, from logo specifications to rules around how the coding language should be used alongside photography.

I designed posters, a brochure, and a website for the Future Engineer program to build excitement and engagement for the program for audiences ranging from school-age kids to college interns.

As part of this project I had the opportunity to design some swag for the brand, including t-shirts, tote bags, and stickers. I was also able to consult on a bus design that was created for Future Engineer.